Samsung Business YouTube
Can you drive SEO for a B2B brand through how-to videos?
People primarily visit YouTube for two reasons: to be entertained or to learn something.
As the world’s second-largest search engine after Google itself, YouTube represented an enormous, untapped SEO opportunity for Samsung’s B2B arm. We were shifting from product marketing around tech specs to solutions-focused marketing and saw a chance to educate our audiences with video.
In 2019, we overhauled the Samsung Business USA YouTube channel, applying best practices for everything from thumbnails to video descriptions and tagging.
The following year, we recommended publishing more “how to” content (the #1 driver of YouTube search) to increase awareness through YouTube discovery. Videos were created based on the topics people searched for most often. And, since this was the Samsung Business channel, we focused on topics that were relevant to business professionals, as well as end users.
The strategy we implemented is still in use on the channel today - three years later.
Since optimizing, we grew from less than 2,500 subscribers to a community of more than 44,000 people. We improved click-through rate by 6.3%, added more than 14,500 hours of watch time, and drove 1.5 million organic views in less than a year.