Samsung Gaming
Could we make a brand known for its consumer electronics appeal to gamers?
Clients asked us to improve perception of Samsung among gamers - a notoriously skeptical, fickle audience.
Leading up to BlizzCon, Activision Blizzard’s annual gaming convention, Samsung asked us to raise awareness for Odyssey, a new line of ultrawide gaming monitors, and solid-state-drives (SSDs).
Gamers are some of the most passionate and difficult audiences to connect with online. They’re experts and can spot bullshit from miles away. And this drives the content they consume.
If we were to successfully position as a brand that understood gamers, we had to prove we weren’t a bunch of n00bs.
Bringing it to life
We tapped Trisha Hershberger, a prominent gaming YouTuber and influencer, to serve as our on-camera video correspondent at BlizzCon, interviewing Samsung partners and executives. Following the event, we produced seven evergreen videos that showed gamers why they can turn to Samsung solutions for all their PC-building needs.
Top of the leaderboard
Our content reached a potential audience of 2+ million people with just 29 posts, and out-performed benchmarks for impressions, engagements, link clicks and video views for other content posted to the Samsung social channels during the same timeframe.
We also made some sick product videos
Samsung wanted to show this wasn’t a one-time investment in the gaming community. So after BlizzCon, we filmed additional videos that showed what made the Odyssey monitors unlike anything else on the market.
agency canvas blue
ariel abramowitz executive producer
chris vassilopoulous creative strategist
cory popp director of photography, editor